OVERVIEW
ESANA, a returning client, is a Connecticut-based plastic surgery and non-invasive treatment center that offers a full spectrum of treatments focused on restoring and improving one’s natural appearance. They were poised to introduce themselves to a growing audience and inform their customer base on available services. They enlisted Conquest to redesign their outdated website to attract and engage new leads.
The Challenge
To improve the brand success rate of attracting, informing, and converting new potential customer leads via the company website.
ESANA was struggling with several issues that necessitated the development of a new website. Their existing site suffered from low traffic and poor lead generation, limiting their ability to reach potential customers. Additionally, brand visibility was weak, as the outdated design and structure failed to effectively convey the company’s identity. The site was built on old technology, leading to usability challenges that affected the user experience, including slow loading times and difficult navigation. These factors made it challenging for the client to engage visitors and convert them into leads.
BEFORE
AFTER
Goals
- Create a user-friendly design with clear call-to-actions, to guide potential clients through decision-making and ultimately convert leads.
- Refresh the current website to reflect ESANA MedSpa’s brand identity, showcasing its expertise, high-quality services, and professionalism.
- Enhance visuals and service descriptions to convey trust and credibility to potential customers.
- Drive more traffic to the website.
- Generate quality leads.
- Reinforce the brand’s presence in the market.
Solution & Execution
Audit and Analysis of the Current Website
Conquest evaluated the existing website’s performance, design, and functionality to identify drop-off points, pages with low engagement, and slow-loading elements. Our process identified what was working and what wasn’t, and equipped us to create a clear roadmap for improvement.
Overall Design Revision
We revised the layout prioritizing intuitive navigation, faster load times, and accessibility to create a seamless experience.
Optimization of Content for Search Engines and Engagement
Updated and revised navigation. Updated content to include relevant keywords, clear descriptions of services, and engaging headlines. Add a Summary of service sections and ensure every page has a strong CTA (e.g., “Book Now” or “Learn More”).
Integration of Lead Generation Tools
Added lead capture forms, and email sign-up options. Created landing pages tailored to specific services or promotions, encouraging users to convert.
+10%
Organic Traffic
+7.8%
New Users
Organic Results
+54%
Direct Traffic
+57%
New Users
Direct Results
Results
By revising its website, we ensured that ESANA’s digital presence aligned with its goals for growth, customer satisfaction, and overall success in a competitive market.